UAE Embassy Corporate Type

Pascal Zoghbi, a talented Arabic type designer and typographer and founder of 29letters, created a beautiful latin type design based on the composition of traditional Arabic Naskh Calligraphy.  It will be used for the United Arabic Embassy in Washington:

The font is based on the same concept as of an Arabic font. Each of the 26 Latin letters has Caps, Initial, Medial and Final shape enabling the letters to connect as in the Arabic script. The font is an attached Latin type. The drawing of the letters was all done using the Arabic calligraphic bamboo stick and based on the Naskh Calligraphic Style. The challenge was to keep the Latin letters legible while trying as much as possible to implement the Arabic calligraphic pen strokes and letterform structures.



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